FISHER, John G. Strategic brand engagement: using HR and marketing to connect your brand, customers, channel partners and employees. London: Kogan Page, 2014. ISBN 9780749470135.
APA CSE CSE NY ČSN ISO 690:2022 (číslování) ČSN ISO 690:2022 - autor, datum Harvard Chicago (16th edition) IEEE ISO 690 MLA (7th edition) Turabian (7th edition)