International marketing in rapidly changing environments
Jean Ruey-Jer Bryan, Chiou Jyh-Shen, Zou ShaomingKniha
Citace v seznamu literatury:
JEAN, Ruey-Jer Bryan; CHIOU, Jyh-Shen a ZOU, Shaoming. International marketing in rapidly changing environments. Advances in international marketing. Bingley, U.K.: Emerald, 2013. ISBN 9781781908976. Dostupné také z: https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2013)24.