Advances in advertising research
Christodoulides George, Stathopoulou Anastasia, Eisend MartinKniha
Citace v seznamu literatury:
CHRISTODOULIDES, George; STATHOPOULOU, Anastasia a EISEND, Martin. Advances in advertising research: bridging the gap between advertising academia and practice. Vol. VII :. European advertising academy. Wiesbaden: Springer Gabler, [2017]. Dostupné z: https://doi.org/9783658152208.